DJI Osmo Pocket 3 U.S. Market Launch Campaign

To support the U.S. launch of DJI Osmo Pocket 3, Lumins developed a creator-first social media campaign targeting outdoor enthusiasts, travelers, athletes, and lifestyle audiences. We collaborated with 10 creators, including 4 top-tier influencers and 6 mid-tier creators, to produce authentic product demonstrations across TikTok and Instagram. The campaign focused on showcasing Pocket 3's key advantages, including its 1-inch CMOS sensor, 3-axis mechanical stabilization, 4K/120fps recording, and ActiveTrack 6.0 technology. Creators captured real-world travel, sports, and outdoor scenarios to demonstrate image quality, portability, and stabilization performance. The campaign successfully increased product awareness and generated strong engagement among U.S. consumers while reinforcing DJI's leadership in portable imaging technology.