MINISO U.S. Shopping Campaign

To support MINISO's expansion in the U.S. market, Lumins launched a large-scale creator campaign centered around shopping experiences and trending product discovery. We collaborated with more than 146 lifestyle and fashion creators to produce authentic TikTok content featuring in-store visits, product recommendations, mystery box unboxings, and anime IP collections. The campaign focused on immersive shopping experiences, encouraging audiences to explore MINISO stores through creator storytelling, seasonal promotions, and limited-edition product launches. Timed around key shopping seasons including Black Friday and holiday campaigns, the project successfully increased brand awareness, generated strong engagement, and drove higher consumer interest and in-store visits.