SHEIN Europe Haul Campaign

To strengthen SHEIN's presence in the European market, OneCircle developed and executed a creator-led "SHEIN Haul" campaign across TikTok and Instagram. We partnered with over 70 fashion and lifestyle creators who showcased their favorite SHEIN products through authentic unboxing videos, try-on hauls, and styling content. Each creator highlighted the shopping experience, product quality, and outfit inspiration to encourage audience engagement. Exclusive creator discount codes were integrated into the content, allowing viewers to seamlessly discover and purchase featured products. This strategy combined authentic storytelling with direct conversion opportunities, increasing both engagement and shopping intent. The campaign successfully expanded SHEIN's visibility across Europe while generating strong creator engagement and measurable consumer interest.