CapCut Online Campaign

To increase awareness of CapCut's online editing platform, Lumins developed a creator-focused campaign centered on TikTok product reviews, editing tutorials, and educational content. We partnered with 83 creators specializing in video production, editing, and creative content to showcase CapCut's powerful editing capabilities, including templates, transitions, effects, subtitles, and mobile-to-desktop workflows. Creators produced authentic tutorial videos, product demonstrations, and creative editing examples that highlighted how CapCut simplifies professional-quality video creation for everyday users. The campaign successfully strengthened CapCut's brand presence among content creators, generated strong engagement, and encouraged product adoption through educational and creator-driven storytelling.