INTO YOU Southeast Asia Launch Campaign

To support INTO YOU's expansion into Southeast Asia, Lumins developed and executed a cross-platform influencer marketing campaign across TikTok and Instagram. We partnered with more than 35 beauty and lifestyle creators to produce localized content tailored to regional consumer preferences. The campaign focused on authentic product demonstrations, makeup tutorials, daily beauty routines, and unboxing experiences. Content highlighted INTO YOU's product texture, color payoff, and everyday usability while encouraging creator-led storytelling and community engagement. Through localized creator collaborations and platform-native content, the campaign successfully increased brand awareness, generated strong engagement, and accelerated product exposure across Southeast Asian markets.